It is often asked, “What is important UI or UX”? These two terms as often used to describe the view of the application, be it a web site or mobile app. These are the confusing terms used in the IT field.
UI (User Interface) is about the look of the app. It related itself with design, product appearance, size, color, placement of each UI component and focuses on the esthetics of the app. The look and feel of the app project the first impression on the users.
UX (User Experience) is more about feeling the app. It is about the intuitiveness, functioning, and user interaction of app with users. It depends on how the users. They are working on delighted users and concentrate on generating users’ emotional reaction.
For any application UI & UX designs are important as UI connects with users through its look and UX helps you to create a brand by creating an emotional connection.
Importance of UI & UX designs:
Ignoring UI or UX of your web applications or mobile apps will cost your business. It creates the first and last impression of your brand and business to the users. The emerging technologies are developed to reduces the bounce rates of apps. Slow apps, non-responsive apps, or apps with cluttered UI are rejected by the customers. Here is why we recommend discovering the possibilities of your apps.
- Encourages users engagement:
Right content with the interaction of the right set of components leads to user engagement. This leads to the branding of your app. The content like engaging content with images, calls to actions, appeals to the target customers.
- Creates loyal customers:
The great experience of a customer gets you a loyal customer. An easy and predictable app is backed by customers. To know the usage of the customer, a customer journey map or workflow is created for each use case the customer would use. In this way, the predictable elements are arranged together while preparing for the UI.
- Generates recommendations:
A loyal customer provides recommendations. The workflow and exciting features of applications encourage customers to recommend their friends to be on their app. You can even ask for recommendations in the app or allow them to send an invite.
- UI & UX reduces cost:
UI & UX designs are created with a focus on each feature and its workflow. The wireframes, element location, workflow, and usages are carefully drafted as design while leads to prototyping.
This can even be used to predict the user’s wants and dislike that can increase the sales efforts to be focused on profitable products. The early detection of workflow and their prototypes reduces the cost of redesigning.
Our Attitude for Designs:
“Never allow me to think”
The above quote fits the users of our apps. UI/UX designs are created not to allow users to think. The intuitive nature of the app will enable the user to navigate through the app.
We divide our UI/UX design process into the predesign and design stage. We aim to tell the story of your app. We look into the usability of the product, and hence we step in your customer shoes to know their mind while they would use your product.
- Introduction of the product: A document “UI/UX design brief” is created that contains the required information to start working on UX and UI. This document is an initial step containing the purpose of the product, the tasks, monetization’s. Personas, analogs, users. And its limitations and technical requirements. This gives us a fair idea of the product and its users.
- Creating users personals:
Websites or mobile apps are created to engage different types of users from various demographical locations. The personal we create depends upon the locations that app, their age, and gender, occupation, the task they would like to achieve, their expectations from apps, and their data.
- We look into the tasks they would like to perform along with the context of usage. Knowing the personas
- Helps us to gather the requirements for the app,
- Estimation of time a design gets easy
- Reduces the risk of mistakes and enables efficiency.
- Sections and Scheme:
The screen section is the main section and screens within.
For example, considering the login section would include the registration, login, forgot password, log in with social media sites. All the features for each section are imagined and created.
- Users Behavior diagrams:
The workflow or diagram is created for the users to interact with the app. This is based on users’ behavior diagrams. These sections have goals within their product. This enables us to know the technical requirement of the app. Users would not like to have an online shopping app and missing the shopping cart while he is adding the item in cart.
Next, we look into the main deliverables like sketching, wireframes, Style Guided mockups, visualization, and slicing. These stages are based on previous information about the sections and their usages gathered in pre-designing. The ideas are outlined, the diagrams of screens with its components are drawn, and the interaction between the elements is decided. Before finalizing the views these are the deliverables shared to the client to know their views and suggestion.
Design your UI/UX views with us
Big Kitty Labs is a reliable guide for your UI / UX designs, We have a talented pool of designers who work for each screen as per the requirements. The look and feel along with the interactions of components are cared. To leverage our UI/UX services do contact us or mail us @. Together we will create the best designs for your brand.