It is often asked, “What is more important, UI or UX?” These two terms are often used to describe the view of the application, be it a website or a mobile app. These are the confusing terms used in the IT field.
UI (user interface) is about the look of the app. It is related to the design, product appearance, size, color, and placement of each UI component and focuses on the esthetics of the app. The look and feel of the app leave the first impression on users.
UX (user experience) is more about the feeling of an app. It is about the intuitiveness, functionality, and user interactions with the app. It depends on the users. UX design works on delighting users and concentrates on generating users’ emotional reaction.
For any application, both UI and UX designs are important, as UI connects with users through its look and UX helps you create a brand by creating an emotional connection.
Importance of UI & UX designs:
Ignoring the UI or UX designs of your web applications or mobile apps will cost your business. They create the first and last impression of your brand and business. Emerging technology is constantly being developed to reduce the bounce rates of apps. Slow apps, non-responsive apps, or apps with cluttered UI are rejected by customers. Here is why we recommend discovering the possibilities of your apps.
- Encourages users’ engagement:
The right content with the interaction of the right set of components leads to user engagement, which leads to the branding of your app. Good content, such as engaging text, images, and calls to actions, appeals to target customers.
- Creates loyal customers:
The great experience of a customer gets you a loyal customer. After all, an easy and predictable app is backed by customers. To know the usage of the customer, a customer journey map or workflow is created for each use case the customer would use. In this way, the predictable elements are arranged together while preparing for the UI.
- Generates recommendations:
A loyal customer recommends the app to others. The workflow and exciting features of applications encourage customers to recommend the app to their friends. You can even ask for recommendations in the app or allow customers to send their friends an invite.
- UI and UX reduce cost:
UI and UX designs are created with a focus on each feature and its workflow. The wireframes, element locations, workflow, and usages are carefully drafted as design which leads to prototyping.
This can even be used to predict the user’s wants and dislikes, increasing sales efforts to be focused on profitable products. The early detection of workflow and their prototypes reduces the cost of redesigning.
Our Attitude for Designs:
“Never allow me to think.”
The above quote fits the users of our apps. UI/UX designs are created not to allow users to think. The intuitive nature of the app will enable the user to navigate through the app seamlessly.
We divide our UI/UX design process into the predesign and design stage. We aim to tell the story of your app. We look into the usability of the product, and, hence, we step in your customers’ shoes to know what’s on their minds while they are using your product.
- Introduction of the product:
A document called “UI/UX design brief” is created that contains the required information to start working on UI and UX. This document is an initial step containing the purpose of the product, the tasks, monetization, personas, analogs, users, and its limitations and technical requirements. This gives us a fair idea of the product and its users.
- Creating users’ personas:
Websites or mobile apps are created to engage different types of users from various demographical locations. The personas we create depend upon the locations where the app is used, users’ age, gender, occupation, the task they would like to achieve, their expectations from apps, and their data.
- We look into the tasks they would like to perform along with the context of usage. Knowing the personas:
- Helps us gather the requirements for the app
- Makes it easy to have an estimation of time for the completion of a design
- Reduces the risk of mistakes and enables efficiency
- Sections and scheme:
The screen section is the main section and screens within.
For example, consider that the login section would include the following components: the registration, login, forgot password, and log in with social media options. All the features for each section are imagined and created.
- Users’ behavior diagrams:
The workflow or diagram is created for users to interact with the app. This is based on users’ behavior diagrams. These sections have goals within their product. This enables us to know the technical requirement of the app. Users would not like to have an online shopping app where the shopping cart is missing when they are trying to add an item to the cart.
Next, we look into the main deliverables, like sketching, wireframes, style guided mockups, visualization, and slicing. These stages are based on previous information about the sections and their usages gathered during the pre-design stage. Ideas are outlined, diagrams of screens with their components are drawn, and the interaction between the elements is decided. Before finalizing the views, these are the deliverables shared with the client to know their opinions and suggestions.
Design Your UI/UX Views With Us
Big Kitty Labs is a reliable guide for your UI/UX designs. We have a talented pool of designers who work for each screen per the requirements. The look and feel along with the interactions of components are given the utmost attention. To leverage our UI/UX services, contact or email us at firstname.lastname@example.org. Together we will create the best designs for your brand!