The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching business goals. If you are using online content, social media, or email, you are already leveraging digital marketing. Other digital marketing tactics include marketing automation and search engine optimization (SEO). Digital marketers drive brand awareness and lead generation through these digital channels. Each channel used for digital marketing provides key performance indicators (KPI), and we focus on KPI’s of each channel.
For example, for SEO, “organic traffic” is the KPI that indicates the traffic of visitors through a click via Google search engine.
There are different roles in digital marketing. Small companies may have one marketing generalist who works on multiple tactics. In large companies, each specialist focuses on one or two of the brand’s digital channels. For brand success, each industry needs to have a digital marketing specialist. Regardless of what you sell and your company’s size, investing in a digital marketing expert would help you grow better.