Marketing is about connecting with your audience in the right place at the right time. In the past, we used radio, TV, and newspapers to advertise our business, but today, you meet your customers where they spend their time most (i.e. the internet).
“Digital Marketing is a form of online marketing. This encompasses all marketing efforts that use an electronic device or the internet. To connect with current and prospective customers, businesses leverage the power of social media, email, search engines, and websites as digital channels.”