Parse was followed by Hashparty, which was a huge stride in the world of social media based analytics. Through the use of social graphs, Hashparty enabled the user to track the fluctuation of hashtags in the media presence, which would be a pivotal tool for any modern business or company looking to market themselves on social media. Big Kitty were somewhat ahead of the curve on this one, not only noticing the value of hashtags as they came into play, but also creating a solution that could follow and monitor their usage.

Hashparty was available in the form of a mobile app, and the company had aspirations to pursue a social scoring service before the team got pulled into some fun and exciting projects.

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