In the last 7 years, mobile traffic grew by 220%. As the mobile user base grows, big brands have started upgrading their technologies to fit the small screen sizes. Small and midsized businesses, however, are not that quick to upgrade. That’s precisely why we will go deep into why responsive design upgrade makes total sense in 2021 in this article.
Let’s begin with a quick introduction to responsive web design:
Responsive web design delivers websites that adjust to different screen sizes, orientations, and platforms to guarantee an optimal experience. To put it simply, it makes a website perform at its best on every internet-powered device with decent screen size.
Since the internet is no longer accessed only from desktops, it’s crucial to bring device harmony to your website or web app. That’s precisely why responsive design matters.
What’s in it for businesses?
For businesses dealing in products and services, responsive design has been hailed as a game-changer. So, let’s have a look at the reasons why every business needs a responsive website design in 2021:
Multi-device advantage: As we mentioned, customers are accessing the internet from a vast range of devices (smartphones, tablets, e-readers, and whatnot). So, the more devices you can reach perfectly, the more profitable it is for business! While a regular website can also be accessed from all devices, the experience will be a bummer if ‘responsive’ is not taken into account.
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Helps win traffic: Google has already shifted to mobile-first indexing. That means it will take your website’s mobile version into account to determine the ranking. If your website isn’t prepared for smaller screens, that means Google is going to look down on you while assigning ranking. No need to mention that lower ranking means lower traffic!
Better user experience: Responsive website design eliminates the need for zooming, side-scrolling, and pinching actions. With an improved user experience, you will benefit from enhanced brand perception, better website conversions, and reduced bounce rates. In short, your potential customers will leave happily and come back for more.
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Easier to manage: A lot of businesses out there still deploy two websites: the main site and its mobile version. To be fair, this was the standard before the arrival of responsive website design. This was a big drain on monetary and human resources. Thankfully, times have changed. Don’t you think you should too?
Responsive design: Worth it or not?
Responsive website design is totally worth investing in because, well, there is literally no disadvantage attached to it. Whether you look from the user experience, search ranking or maintenance expense, responsive websites are the future and are here to stay.
The only thing you need to be careful about is getting the responsive upgrade from the right web design and development agency. Joining hands with an experienced team for a responsive upgrade will help in making the transition smooth.
Want to inquire about the cost of responsive website design? Email us at firstname.lastname@example.org to start a conversation.