SEO stands for Searching Engine Optimization, and it’s a system that has been employed for several years to increase the number of visits for a specific website or product. That’s the technology that decides your position within the results of search engines like Google, Amazon, Bing, YouTube, and even TikTok.
Having a bad spot in the search engine means that your product will probably fall under a cycle of pointless promotion that no one will see. This is when SEO comes to play: if you are an entrepreneur, CEO of a company, or an entertainer, polishing your SEO skills is critical to show your business to your target audience.
The first thing you should know about SEO is that there isn’t a magic formula to manage search results. Every search engine works with its own algorithm, and companies don’t reveal their secrets to the public. You can’t use the same SEO strategy for Google and YouTube. They are broadly different from each other and have multiple layers of complexity, meaning that most SEO Managers will specialize in only one of them. Therefore, if you happen to hire a manager that promises high results on every single platform, it’s probable that he or she might be lying.
The second thing you should know is that SEO is not the only nor the fastest way to get a good spot in a search engine. There are other methods that’d help you improve your ranking: for example, by using Search Engine Marketing (SEM), you can pay to reach higher spots in the search results. This method has two disadvantages: it’s not cheap, and it only works while you are paying. Once the deal is over, your site goes back to the bottom. A combination of both SEO and SEM is an excellent way of getting higher results for your website or product.
A common thought among website owners is that SEO optimization comes after the website creation. However, a good SEO strategy starts during the very development cycle. Having the appropriate keywords, a good HTML structure, or an optimized site (one that doesn’t take too long to load the info and doesn’t have heavy image files) is a good way of scoring points for your SEO ranking.
Furthermore, Google tries to offer a personalized experience for every user. This means that the company’s engine will use multiple sources of data to affect your site’s ranking: the latest searches of your clients, the places they visited, and current worldwide trends. All of them have a great influence on SEO scores. And it’s not just Google: a similar process happens with content creators on YouTube or with products on Amazon. Nowadays, a good SEO Manager is an important asset for every business.
A good SEO strategy isn’t quick. It takes a lot of patience to reach a higher ranking in search engines, but no one denies that this is an excellent way of increasing traffic to your website. A higher place in search results boosts the chances of selling a product, and it definitely improves the reputation of your business.
The potential is truly endless, and the sheer amount of results that you could achieve in the long run from a well-structured strategy makes it worth it. SEO Optimizing is truly the way to go, and it’s here to stay. If after reading this article you feel like you’d like to tackle it on your own, we encourage you to give it a try.