Websites with structure often have a better ranking on search engines such as Google. SEO Structure For Webpages is not rocket science; Every website must have some form of structure, whether it’s streamlined, rigorous, or completely disorganized, to display content. With SEO optimization, a website must have a streamlined and clean structure to rank high on all search engines.
It’s to be noted that a good site structure will provide the best possible user experience. Allowing the audience to put together the web page’s information thanks to its structure will either offer a high level of interaction or scare audiences away due to its disorganization.
This article will outline some tips on creating the best SEO structure for all forms of webpages. The information below will help improve SEO structure and, in return, provide a higher ranking on searches.
Plan The Site Hierarchy for SEO Structure
Before you develop or design any website or webpage, planning out the website’s future hierarchy is crucial. This will allow you to create a logical, structured, clean, and optimized website that will not only rank well with search engines but will help your target audiences navigate more efficiently throughout the website to targeted areas.
Create Navigation In HTML & CSS
When you develop navigation bars for your webpages, keeping it simple is the key. Simplicity is vital with HTML & CSS as a safe option.
Using JavaScript, Flash, or jQuery can limit the audience’s ability to navigate your website with ease and limit search engines from reading your website cleanly; This will result in better SEO rankings amongst search engines.
Providing Sitelinks On Searches
Sitelinks are a listing that appears of all the featured webpages linked to your website on search engine results.
Whenever someone looks up relevant SEO tags to your website, this will be displayed once your result pops up. These help increase your website’s navigation capabilities, allowing SEO to guide the traffic to relevant segments of your site.
This will help increase click rate, traffic, and the reputation of your website. With poor structure, site links won’t be visible as the search engine will be confused. Creating an optimal site structure will allow for such links to be displayed.
Creating Headers For Main Navigation Pages
A header should be at the top of each main page of your website. This will help your audience navigate the website better but also creates a structure for Search Engine Optimization. Search engines can read this data as meta header tags to help rank in search engines.
Using Heading Styles
A simple yet effective way to improve SEO ranking and site structure is by using heading hierarchies; This is simply using H1, H2, and H3 heading tags to help optimize tags and headings.
Using the best possible keywords for your intended niche will help you rank in search engines and optimize SEO effectively. It is as simple as that.
Applying Internal Linking
Another simple way for effective site structure and SEO is to provide simplistic and proper internal linking on your website. Linking should be limited to a maximum of 3 clicks from the homepage of your website.
If it takes more than three clicks, it will lower usability and SEO, resulting in lower-traffic coming into the website and lower ranking on search engines.
Categorize
Categorizing can go a very long way; From making everything nice and tidy to providing easy access to the information your audience is after.
Well categorized webpages within said specific niche blogs or articles combined with similar topics rank much higher and better than ones that aren’t categorized.
Next time you want to provide structure and SEO optimization, keep this tip in mind.
Say No To One-Item Pages
A single item page or category should be removed from a webpage as it creates unnecessary navigation means, which usually results in bad SEO.
It often lowers rankings on search engines and doesn’t provide the best user experience either. Removing these pages creates more fluid flow throughout the website.
Use CDN
Using a CDN improves your ranking amongst the most significant search engines like Google. CDNs provide speed boost and SEO like no other as it optimizes the cache and size of files that need to load. This method is common amongst all website developers.
Using a CDN has proven to boost webpages’ responsiveness, reducing the load time of webpages below four seconds. More than 70% of users wouldn’t revisit a web page that takes longer than four seconds to load, as stated in a poll. Save yourself the headache later on, use a CDN from day one.
Utilize Bootstrap
Using Bootstrap frameworks to develop websites is a must in today’s day and age. With more users browsing on tablets and mobiles, Bootstrap effectively detects what devices access the website and tailors the view accordingly.
This method will increase responsiveness, functionality and reduce downtime. Since more responsive sites rank better and have better SEO on search engines like Google, this method is necessary.
It will ultimately create a far better user experience, causing repeat traffic.
Wrap Up
Using the SEO & site structure tips listed above will give your website the best opportunity to rank higher on search engine results. Most listed above are simple to implement, even for those who have hardly any technical expertise, making them accessible by all.
Using a structure to create a website or webpage is crucial if you want to have repeat traffic and the best SEO ranking possible. Creating disorganized websites will disadvantage your traffic in terms of not getting the satisfaction they would desire and drop your ranking overall.
For your next webpage or website development projects, why not check out Big Kitty Labs?
With over 10 years of experience, Big Kitty Labs is one of the leading software development companies in Columbus Ohio that develops applications, websites, and software. Contact us for free discovery and consultation on your next project!
